"We treat people as we like to be treated—like family," president of company says. "One of our major concerns from the very beginning was that our customers would feel like we were treating them like real people, not just numbers or dollar signs. We believe that our customers are our most important assets
The key to success of Swanson products is their safety and naturalness. In the production of vitamin complexes and other products Swanson uses natural ingredients of herbal origin.
From the history
Swanson Health Products Company was founded back in 1969 as a family business. The company's founder - a native of Sweden, Leland Swanson, who lives in North Dakota, he encountered problems with his health. Forced to fight arthritis and not getting relief from conventional treatments, he became interested in the works of Paul Bragg and Adele Davis - the pioneers of the theory of treating with natural products. He started to take a variety of supplements and soon the disease ceased to bother him. Then Mr. Swanson decided to help other people and started to sale natural vitamins and supplements and that was the beginning of the family business.
Initially, Swanson was selling products by trade directories, sending goods by mail. By 1980, the staff of the company amounted to only 10 employees. But the talent of the company’s founder, his perseverance and diligence in the selection of goods resulted in the fact that the business started to grow, the number of customers increased (by 1980 there were about 30 thousand), the company expanded staff.
Swanson Health Products celebrated its 45th Anniversary in 2014. President Lee Swanson commented on the company’s success: “At Swanson Health Products, we treat every customer like we would treat a good friend or neighbor, and I think most people appreciate that.